According to the wiseGEEK.com, media technology is any technology
used to transfer information. Media technologies can come in different shapes
and forms
The first one I looked at is Print, is not a live
source, no sound available, no video, and is not interactive. Print is in a
text format with pictures. Print is a dying format, with subscriptions dropping
with a strong shift to electronic media like television.
Print is in a death spiral into the media formats museum of
history. According to Barthelemy, Bethell, Christiansen, Jarsvall, and Koinis
(2011) print media in the United States has seen a drop of 8.7% between March
and October of 2010. With revenues disappearing from the decline of circulation
and advertising revenue and the free online content available to everyone. They
describe in their capstone paper at Columbia, the internet is changing the
behaviors of the print media consumers, while what was available in print is
now widely available online for free. Applications are available to download to
make reading periodicals right on wireless tablets. Advertisers looking to modernize and enhance
their reach to customers have moved their budget to online sources. If less
people are reading a newspaper or an actual printed magazine, then it is only
the smart answer to pull or change how much is being spent to advertise their
or it is a total waste of money. As sad as it is, this has affected the print
media with job losses, which creates a decline in quality and owners looking to
cut losses in these troubled economic times. These changes are only pushing and
motivating new ways to transfer written information to the masses.
Radio is
a live format with sound. Radio is not readable; there are no pictures, no
video and very little interactivity. With these limitations, radio is fighting
for an audience in today’s market. Still popular for those in long commutes or
while at work. Satellite radio provides more variety for people to listen to
from, talk radio with anything from politics to entertainment to sports. Then
many different genres of music to be listened to.
With the new technology and the tech savay young audiences have
moved from the old AM and FM radio I grew up with. According to
Albarran,Anderson, Bejar, Bussart, Daggett, Gibson, Gorman, Greer, Guo, Horst,
Khalaf, Lay, McCracken, Mott, and Way (2007) that young adults between the ages
of 18-24 have been migrating to the new technologies like MP3 players, internet
radio, and satellite radio. One fifth of todays Americans 12 and older say they
have an MP3 music player, 21% say they listen or listened to music streamed
over the internet, and another 28% listen to podcasts, which is recorded audio
found on the internet.
The automobiles makers have seen this change, and have moved from
the standard radio, which has been in cars since the 1950’s. Today you can find
satellite radios installed as standard equipment, the Chevrolet Cruze comes
with a satellite radio with a 90 day free membership to satellite radio
programing, a small connection in the center council and a MP3 can be plugged
in and accessed through the radio controls.
Television can
be live, with sound, pictures and video. Television is still entertaining the
masses with its programing. With cable and satellite large varieties of
programing can be provided finding a large audience of different backgrounds.
The television industry has met the changing times challenge and
has excelled. An article in the SFGate gives great examples of the next leap
after televisions moved into High Definition. 3D is coming to everyone’s homes.
Viewers will get pairs of 3D glasses and can watch 3D programing in their own
living rooms. LG, Samsung, Sony and Philips will be the main manufacturers.
These televisions will also still be able to show non-3D programming without
any problems.
New televisions are being equipped and prepared to receive Wi-Fi.
Internet surfing is available and access to great sources like Netflix and
Hulu, giving viewers the ability to view movies from thousands of available
material from online streaming videos.
The next big change, coming from the availability of Wi-Fi is the
ability to download applications. You will be able to check weather, news,
social media right on the TV. Sport Scores at the touch of a button or check
what your friends are watching through Twitter or Facebook.
SFGate talks about the rumors that Ultra-Definition televisions
are right around the corner, boosting the already available HD TV 1920 x 1080
pixels to a breath taking 3840 x 2160 resolution.
The Internet, the newest of the media
technologies is also the fastest growing. The Internet is live, it has text,
sound, pictures, video, and is very interactive. The Internet can find
something for almost everyone in the World Wide Web.
The Internet has been changing the world from its creation.
Brining information rapidly to anyone has brought about the decline of print
media. Streaming music on internet radio stations, has brought about changes in
music and putting pressure on radio to change. Television has changed with the
gift of streaming video web sites.
The internet has been changing the way we shop now for years.
Anything is available online with a simple search even the strangest items can
be found.
Amazon is now offering a new service through it’s prime service.
According to DVICE.com, Amazon will be offering same day delivery.
Even though there is the possibility that sales tax may now be charged,
something that has kept the prices of merchandise bought online lower than
retail, maybe the most important move made by Amazon. DVICE believes this will
bring about the end of many brick and mortar retailers, as people who don’t
want to waste time and gas money will make the move to buying online.
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